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1.
Services marketing : text and cases / Harsh V Verma by
New Delhi: Pearson Education/Dorling Kindersley, 2013
Availability: Items available for loan: City Campus Library (2)Location, call number: General Stacks HD 9980 VER 2012, ...

2.
Service operations management : improving service delivery / Robert Johnston, Graham Clark and Michael Shulver. by
Edition: Fourth edition.
Publisher: Harlow, Essex, England ; New York : Pearson, 2012
Availability: Items available for loan: City Campus Library (1)Location, call number: General Stacks HD 9980.5 JOH 2012.

3.
The technological upgrading of service institutions : lessons from Asia / Tue Kell Nielsen. by
London Intermediate Technology Publications 1998
Availability: Items available for loan: City Campus Library (1)Location, call number: General Stacks HD9987 NIE 1998.

4.
Services Marketing: Integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, and Dwayne D. Gremler by
Edition: Second European Edition
London The McGraw- Hill 2012
Availability: Items available for loan: City Campus Library (1)Location, call number: General Stacks HD9980.5 WIL 2012. Mashava Campus Library (1)Location, call number: General Stacks HD 9980.5 WIL 2012.

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6.
Domestic regulation and service trade liberalization / Aaditya Mattoo and Pierre Sauv,̌ editors. by
Washington The International Bank for Reconstruction and Development / The World Bank 2003
Online resources:
Availability: Items available for loan: City Campus Library (1)Location, call number: General Stacks HD9980.6 DOM 2003.

7.
Moving people to deliver services / Aaditya Mattoo and Antonia Carzaniga, editors. by Series: Trade and development series
Washington The International Bank For Reconstruction and Development / The World Bank 2003
Online resources:
Availability: Items available for loan: City Campus Library (1)Location, call number: General Stacks HD9980.6 MOV 2003.

8.
Services Marketing by
Edition: 4th
Andover Cengage Learning 2011
Availability: Items available for loan: City Campus Library (1)Location, call number: General Stacks HD9980.5 BAT 2011. Mashava Campus Library (2)Location, call number: General Stacks HD 9980.5 BAT 2011, ...

9.
Services marketing management / Peter Mudie by
Edition: 3rd ed.
Amsterdam : Elsevier/Butterworth-Heinemann, 2006
Availability: Items available for loan: Mashava Campus Library (3)Location, call number: General Stacks HD9980.5 MUD 2006, ...

10.
Service operations management : improving service delivery / Robert Johnston and Graham Clark. by
Edition: 2nd ed.
Harlow: Pearson education ttd 2005
Availability: Items available for loan: Mashava Campus Library (2)Location, call number: General Stacks HD 9988,5 JOH 2005, ...

11.
Services Marketing : operation, management and strategy / Kenneth E Clow by
New Delhi : Biztantra, 2004
Availability: Items available for loan: Mashava Campus Library (2)Location, call number: General Stacks HD9980 CLO 2004, ...

12.
Services Marketing: Integrating customer focus across the firm Valarie A. Zeithaml and Mary Jo Bitner by
Edition: 3rd ed.
London: McGraw- Hill, 2003
Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HD 9980.5 ZEI 2003.

13.
Principles of Services Marketing/ Adrian Palmer by
London: McGraw-Hill, 2005
Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF 5415.13 PAL 2005.

14.
Services Marketing : People,Technology, Strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 7th ed.
Boston: Pearson, 2011
Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF 5415.13 LOV 2011.

15.
Services Marketing : Principles and Practice / Adrian Palmer, Catherine Cole. by
Englewood Cliffs, NJ : Prentice Hall, ♭1995
Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HD 9980.5 PAL 1995.

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