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Services Marketing: Integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, and Dwayne D. Gremler by
Edition: Second European Edition
London The McGraw- Hill 2012
Availability: Items available for loan: City Campus Library (1)Location, call number: General Stacks HD9980.5 WIL 2012. Mashava Campus Library (1)Location, call number: General Stacks HD 9980.5 WIL 2012.

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Services Marketing: Integrating customer focus across the firm Valarie A. Zeithaml and Mary Jo Bitner by
Edition: 3rd ed.
London: McGraw- Hill, 2003
Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HD 9980.5 ZEI 2003.

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