The Marketing Book / edited by Michael J. Baker.
Oxford: Butterworth, 1999Edition: 4th edDescription: xxxiv, 718 p. : illISBN:- 9780750641142
- HF5415 MAR 1999
| Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Books
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Mashava Campus Library General Stacks | Mashava Campus Library | Non-fiction | HF 5415 MAR 1999 (Browse shelf(Opens below)) | Available | B017276 |
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| HF 5415 KOT 2013 Principles of Marketing/ | HF 5415 LOV 2011 Services Marketing: People, technology, strategy/ | HF 5415 LOV 2011 Services Marketing: People, technology, strategy/ | HF 5415 MAR 1999 The Marketing Book / | HF 5415 SOL 2013 Consumer behaviour : a European perspective / | HF 5415 SOL 2013 Consumer behaviour : a European perspective / | HF 5415 SOL 2013 Consumer behaviour : a European perspective / |
"Published in association with the Chartered Institute of Marketing."
Includes bibliographical references and index.
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