MyGZULibrary

The Marketing Book / (Record no. 7397)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750641142
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415 MAR 1999
245 04 - TITLE STATEMENT
Title The Marketing Book /
Statement of responsibility, etc. edited by Michael J. Baker.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Oxford:
Name of producer, publisher, distributor, manufacturer Butterworth,
Date of production, publication, distribution, manufacture, or copyright notice 1999.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiv, 718 p. :
Other physical details ill. ;
500 ## - GENERAL NOTE
General note "Published in association with the Chartered Institute of Marketing."
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baker, Michael J.,
Dates associated with a name 1935-
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Chartered Institute of Marketing.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1115/00500005-d.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Edition 4th.
Classification part 5415
Item part MAR
Call number prefix HF
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/10/2021 B017276   HF 5415 MAR 1999 B017276 05/10/2021 05/10/2021 Books