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The Marketing Book / edited by Michael J. Baker.

Contributor(s): Oxford: Butterworth, 1999Edition: 4th edDescription: xxxiv, 718 p. : illISBN:
  • 9780750641142
Subject(s): LOC classification:
  • HF5415 MAR 1999
Online resources:
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Holdings
Item type Current library Home library Collection Call number Status Date due Barcode Item holds
Books Books Mashava Campus Library General Stacks Mashava Campus Library Non-fiction HF 5415 MAR 1999 (Browse shelf(Opens below)) Available B017276
Total holds: 0

"Published in association with the Chartered Institute of Marketing."

Includes bibliographical references and index.

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