The Marketing Book /
The Marketing Book /
edited by Michael J. Baker.
- 4th ed.
- xxxiv, 718 p. : ill. ;
"Published in association with the Chartered Institute of Marketing."
Includes bibliographical references and index.
9780750641142
Marketing.
HF5415 MAR 1999
"Published in association with the Chartered Institute of Marketing."
Includes bibliographical references and index.
9780750641142
Marketing.
HF5415 MAR 1999