Management of electronic and digital media / Alan B. Albarran.
Material type:
TextPublication details: Australia ; Boston, MA : Wadsworth, Cengage Learning, 2010.Edition: 4th edDescription: xxii, 307 p. : ill. ; 23 cmISBN: - 9780495571377(pbk)
- Management of electronic media
- 302.23/068 23
- HE8689.6 ALB 2010
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Mashava Campus Library General Stacks | Mashava Campus Library | Non-fiction | HE8689.6ALB2010 (Browse shelf(Opens below)) | c.1 | Available | 006788 | |||
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Books
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Mashava Campus Library General Stacks | Mashava Campus Library | Non-fiction | HE8689.6ALB2010 (Browse shelf(Opens below)) | c.2 | Available | 006787 |
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| HE151 COL 2010 Applied Transport Economics : policy, management & decision making / | HE151 COL 2010 Applied Transport Economics : policy, management & decision making / | HE8635FIN2005 Financial information and communication infrastructure needs in the developing world public and private roles / | HE8689.6ALB2010 Management of electronic and digital media / | HE8689.6ALB2010 Management of electronic and digital media / | HF 1008 DIA 2009 Introduction to business / | HF 1008 DIA 2009 Introduction to business / |
Updated edition, previous edition's title: "Management of electronic media"--Preface.
Includes bibliographical references and index.
Managing electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and media management -- Technology influence on media management -- Social media influence on media management.
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