Management of electronic and digital media /
Albarran, Alan B.
Management of electronic and digital media / Alan B. Albarran. - 4th ed. - Australia ; Boston, MA : Wadsworth, Cengage Learning, 2010. - xxii, 307 p. : ill. ; 23 cm.
Updated edition, previous edition's title: "Management of electronic media"--Preface.
Includes bibliographical references and index.
Managing electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and media management -- Technology influence on media management -- Social media influence on media management.
9780495571377(pbk)
Mass media--Management.
Digital media--Management.
HE8689.6 / ALB 2010
302.23/068
Management of electronic and digital media / Alan B. Albarran. - 4th ed. - Australia ; Boston, MA : Wadsworth, Cengage Learning, 2010. - xxii, 307 p. : ill. ; 23 cm.
Updated edition, previous edition's title: "Management of electronic media"--Preface.
Includes bibliographical references and index.
Managing electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and media management -- Technology influence on media management -- Social media influence on media management.
9780495571377(pbk)
Mass media--Management.
Digital media--Management.
HE8689.6 / ALB 2010
302.23/068