MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02037cam a22003617a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
16948350 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
GZU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210505094341.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110906s2013 acaa f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780495571377(pbk) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn824515325 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MYPMP |
| Transcribing agency |
MYPMP |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HE8689.6 |
| Item number |
ALB 2010 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23/068 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Albarran, Alan B. |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Management of electronic media |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Management of electronic and digital media / |
| Statement of responsibility, etc. |
Alan B. Albarran. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Australia ; |
| -- |
Boston, MA : |
| Name of publisher, distributor, etc. |
Wadsworth, Cengage Learning, |
| Date of publication, distribution, etc. |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 307 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Updated edition, previous edition's title: "Management of electronic media"--Preface. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Managing electronic media -- |
| -- |
The media marketplace : markets, mergers, alliances, and partnerships -- |
| -- |
Ethics of management -- |
| -- |
Theories of management -- |
| -- |
Financial management -- |
| -- |
Managing personnel -- |
| -- |
Audiences and audience research -- |
| -- |
Content : strategy and distribution -- |
| -- |
Marketing -- |
| -- |
News and news management -- |
| -- |
Regulatory influences and media management -- |
| -- |
Technology influence on media management -- |
| -- |
Social media influence on media management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Digital media |
| General subdivision |
Management. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1318/2011938126-b.html">http://www.loc.gov/catdir/enhancements/fy1318/2011938126-b.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1318/2011938126-d.html">http://www.loc.gov/catdir/enhancements/fy1318/2011938126-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1318/2011938126-t.html">http://www.loc.gov/catdir/enhancements/fy1318/2011938126-t.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| Edition |
4th ed. |
| Classification part |
8689.6 |
| Item part |
ALB |
| Call number prefix |
HE |
