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Management of electronic and digital media / Alan B. Albarran.

By: Material type: TextTextPublication details: Australia ; Boston, MA : Wadsworth, Cengage Learning, 2010.Edition: 4th edDescription: xxii, 307 p. : ill. ; 23 cmISBN:
  • 9780495571377(pbk)
Uniform titles:
  • Management of electronic media
Subject(s): DDC classification:
  • 302.23/068 23
LOC classification:
  • HE8689.6 ALB 2010
Online resources:
Contents:
Managing electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and media management -- Technology influence on media management -- Social media influence on media management.
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode Item holds
Books Books Mashava Campus Library General Stacks Mashava Campus Library Non-fiction HE8689.6ALB2010 (Browse shelf(Opens below)) c.1 Available 006788
Books Books Mashava Campus Library General Stacks Mashava Campus Library Non-fiction HE8689.6ALB2010 (Browse shelf(Opens below)) c.2 Available 006787
Total holds: 0

Updated edition, previous edition's title: "Management of electronic media"--Preface.

Includes bibliographical references and index.

Managing electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and media management -- Technology influence on media management -- Social media influence on media management.

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