MyGZULibrary

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1.
Advertising / Frank Jefkins, revised and edited by Daniel Yadin by
Edition: 4th edition.
New Delhi : Pearson, 2009
Availability: Items available for loan: City Campus Library (1)Location, call number: General Stacks HF5823 JEF 2009. Mashava Campus Library (1)Location, call number: General Stacks HF5823 JEF 2009.

2.
The want makers : lifting the lid off the world advertising industry : how they make you buy / Eric Clark. by
Britain: Hodder and Stoughton, 1988
Availability: Items available for loan: City Campus Library (1)Location, call number: General Stacks HF5821 CLA 1988.

3.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. by
Edition: 4th edition.
New York : Routledge, 2010
Availability: Items available for loan: City Campus Library (3)Location, call number: General Stacks HF5826.5 KAT 2010, ... Mashava Campus Library (4)Location, call number: General Stacks HF5826.5 KAT 2010, ...

4.
Advertising & promotion / Chris Hackley and Rungpaka Amy Hackley. by
Edition: 3rd edition
Publisher: Los Angeles : SAGE, 2015
Availability: Items available for loan: City Campus Library (4)Location, call number: General Stacks HF5823 HAC 2015, ... Mashava Campus Library (4)Location, call number: General Stacks HF5823 HAC 2015, ...

5.
Advertising, the media and globalisation : a world in motion / John Sinclair. by
Availability: Items available for loan: City Campus Library (1)Location, call number: General Stacks HF 5821 SIN 2012.

6.
The advertising and consumer culture reader / edited by Joseph Turow and Matthew P. McAllister. by
New York: Routledge., 2009
Availability: Items available for loan: City Campus Library (1)Location, call number: General Stacks HG5821 TUR 2009. Mashava Campus Library (2)Location, call number: General Stacks HG5821 TUR 2009, ...

7.
Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik by
Edition: 5th edition
New York : Cengage learning., 2009
Availability: Items available for loan: City Campus Library (1)Location, call number: General Stacks HF5821O'GU2009. Graduate School Resource Centre (1)Location, call number: General Stacks HF 5821 O'GU 2009. Mashava Campus Library (1)Location, call number: General Stacks HF5821 O'GU 2009.

8.
Marketing communications / John Egan. by
Edition: Second edition.
Publisher: London : Sage, 2015
Availability: Items available for loan: City Campus Library (6)Location, call number: General Stacks HF 5415.123 EGA 2015, ...

9.
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. by
Edition: Fourth Edition.
Publisher: Los Angeles : SAGE Publications, Inc., [2014]
Availability: Items available for loan: City Campus Library (1)Location, call number: General Stacks HF 5415 MOO 2013.

10.
Public Relations, Marketing and Advertising / Alexander M. Rusero & Wellington Gadzikwa by
Harare Felixco Commodities 2011
Availability: Items available for loan: City Campus Library (1)Location, call number: General Stacks HF5415.12 RUS 2011. Mashava Campus Library (3)Location, call number: General Stacks HF5415.12 RUS 2011, ...

11.
Graphic design basics / Amy E. Arntson. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia ; United States : Thomson/Wadsworth, c2007
Availability: Items available for loan: City Campus Library (4)Location, call number: General Stacks NK 1510 ARN 2007, ...

12.
13.
Integrated marketing communications in advertising and promotion / Terence A. Shimp by
Edition: Seventh edition
Mason : Thomson Higher Education / South-Western, c2007
Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF5821 SHI 2007.

14.
The South African advertising book : make the other half work too / Roger Sinclair and Mark Barenblatt by
Edition: 3rd edition
Halfway House : Southern Book Publishers, 1993
Availability: Items available for loan: Mashava Campus Library (3)Location, call number: General Stacks HF5823 SIN 1993, ...

15.
Web advertising and marketing / Thomas J. Kuegler. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Roseville, Calif. : Prima Tech, c2000
Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF6146.I58 KUE 2000.

16.
Business-to-business advertising : a marketing management approach / Charles H. Patti, Steven W. Hartley, and Susan L. Kennedy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1991
Online resources:
Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF58253 PAT 1991.

17.
The design of advertising / Roy Paul Nelson. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Madison, Wis. : McGraw-Hall; Brown & Benchmark, c1994
Availability: Items available for loan: Mashava Campus Library (2)Location, call number: General Stacks HF5823 NEL 1994, ...

18.
Sales promotion : how to create, implement and integrate campaigns that really work / Julian Cummins; Roddy Mullin by
London : Kogan Page, 2002
Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF5438.5 CUM 1998.

19.
Advertising law in South Africa / Tanya Woker by
South Africa : Juta and Company, 1999
Availability: Items available for loan: Law Library (1)Location, call number: General Stacks KTL 982.4 WOK 1999.
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