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Integrated marketing communications in advertising and promotion / Terence A. Shimp

By: Mason : Thomson Higher Education / South-Western, c2007Edition: Seventh editionDescription: xx, 629p. : illISBN:
  • 9780324408089
Subject(s): LOC classification:
  • HF5821 SHI 2007
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode Item holds
Books Books Mashava Campus Library General Stacks Mashava Campus Library Non-fiction HF5821 SHI 2007 (Browse shelf(Opens below)) c. 1 Available 010056
Total holds: 0

Includes index

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