Business-to-business advertising : a marketing management approach / Charles H. Patti, Steven W. Hartley, and Susan L. Kennedy.
Material type:
TextPublication details: Lincolnwood, Ill., USA : NTC Business Books, c1991.Description: xii, 286 p. : ill. ; 25 cmISBN: - 0844234710 :
- HF5823 .PAT 1991
| Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Books
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Mashava Campus Library General Stacks | Mashava Campus Library | Non-fiction | HF58253 PAT 1991 (Browse shelf(Opens below)) | c. 1 | Available | 3682 |
Total holds: 0
"Published in association with the Business and Professional Advertising Association (B/PAA)."
Includes bibliographical references and index.
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