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161.
Market-led strategic change : transforming the process of going to market / Nigel Piercy. by
Edition: 2nd ed.
Oxford : Butterworth 2002
Online resources:
Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF 5415.13 PIE 2002.

162.
International marketing / Stanley J. Paliwoda. and Michael J Thomas by
Edition: 3rd ed.
Oxford : Butterworth 1993
Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF1416 PAL 1993.

163.
Principles of Services Marketing/ Adrian Palmer by
London: McGraw-Hill, 2005
Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF 5415.13 PAL 2005.

164.
Services Marketing : People,Technology, Strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 7th ed.
Boston: Pearson, 2011
Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF 5415.13 LOV 2011.

165.
Supply Chain Management : Strategy, Planning, and Operation Sunil Chopra, Peter Meindl & Kalra Vir Dharam by
Edition: 4th. ed.
New Delhi: Pearson, 2010
Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF 5415.13 CHO 2010.

166.
Global Marketing / Michael R. Czinkota, Ilkka A. Ronkainen. by Series: The Dryden Press series in marketing
Orlando: Harcourt Brace Co., 1996
Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF 1416 CZI 1996.

167.
168.
Marketing Management/ Russell S Winer by
Edition: 3rd. ed.
Noida: Dorling Kindersley, 2007
Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF5415.13 WIN 2007.

169.
Marketing in a week / Eric Davies & Barry Davies by
London : Hodder & Stoughton, 1992
Availability: Items available for loan: City Campus Library (1)Location, call number: General Stacks HF5415 DAV 1992.

170.
Integrated marketing communications in advertising and promotion / Terence A. Shimp by
Edition: Seventh edition
Mason : Thomson Higher Education / South-Western, c2007
Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF5821 SHI 2007.

171.
E-service : 24 ways to keep your customers when the competition is just a click away / Ron Zemke & Tom Connellan by
New York : American Management Association (AMACOM), 2000
Availability: Items available for loan: City Campus Library (1)Location, call number: General Stacks HF5415 ZEM 2000.

172.
The South African advertising book : make the other half work too / Roger Sinclair and Mark Barenblatt by
Edition: 3rd edition
Halfway House : Southern Book Publishers, 1993
Availability: Items available for loan: Mashava Campus Library (3)Location, call number: General Stacks HF5823 SIN 1993, ...

173.
Web advertising and marketing / Thomas J. Kuegler. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Roseville, Calif. : Prima Tech, c2000
Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF6146.I58 KUE 2000.

174.
Business-to-business advertising : a marketing management approach / Charles H. Patti, Steven W. Hartley, and Susan L. Kennedy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1991
Online resources:
Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF58253 PAT 1991.

175.
Strategic marketing: David W Cravens and Nigel Piercy by
Edition: 8th ed.
Boston : McGraw-Hill Irwin, 2006
Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HG 658.8 CRA 2006.

176.
Managing marketing in the 21st century : developing and implementing the market strategy / Noel Capon by
Edition: 3rd ed.
New York: Wessex, 2009
Availability: Items available for loan: Mashava Campus Library (5)Location, call number: General Stacks HF5415.13 CAP 2009, ...

177.
Does financial deregulation work : a critique of free market approaches / by
U.K. : Edward Elgar Publishing Inc, 1998
Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HG 185 COG 1998.

178.
Annual editions Marketing by
Edition: Twenty sixth edition
Guilford McGraw-hill/ Dushkin 2004
Availability: Items available for loan: Mashava Campus Library (9)Location, call number: General Stacks HF5415. R642, ...

179.
Marketing Management: a South Asian Perspective/ Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha. by
Edition: 14th ed.
Delhi: Pearson, 2013
Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF 5415.13 MAR 2013.

180.
Sales promotion : how to create, implement and integrate campaigns that really work / Julian Cummins; Roddy Mullin by
London : Kogan Page, 2002
Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF5438.5 CUM 1998.

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