Business-to-business advertising : (Record no. 8010)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01284pam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3890303 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | GZU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210513145055.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 900831s1991 ilua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 90047970 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844234710 : |
| Terms of availability | $39.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .PAT 1991 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Patti, Charles H. |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Business-to-business advertising : |
| Remainder of title | a marketing management approach / |
| Statement of responsibility, etc. | Charles H. Patti, Steven W. Hartley, and Susan L. Kennedy. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Lincolnwood, Ill., USA : |
| Name of publisher, distributor, etc. | NTC Business Books, |
| Date of publication, distribution, etc. | c1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 286 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | "Published in association with the Business and Professional Advertising Association (B/PAA)." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising, Industrial. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Industrial marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartley, Steven William. |
| Relator term | author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kennedy, Susan L. |
| Relator term | author |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/mh041/90047970.html">http://www.loc.gov/catdir/description/mh041/90047970.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Classification part | 5823 |
| Item part | PAT |
| Call number prefix | HF |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Mashava Campus Library | Mashava Campus Library | General Stacks | 05/13/2021 | 3682 | HF58253 PAT 1991 | 3682 | 05/13/2021 | c. 1 | 05/13/2021 | Books |