Business-to-business advertising : a marketing management approach /
Patti, Charles H.
Business-to-business advertising : a marketing management approach / Charles H. Patti, Steven W. Hartley, and Susan L. Kennedy. - Lincolnwood, Ill., USA : NTC Business Books, c1991. - xii, 286 p. : ill. ; 25 cm.
"Published in association with the Business and Professional Advertising Association (B/PAA)."
Includes bibliographical references and index.
0844234710 : $39.95
90047970
Advertising, Industrial.
Industrial marketing--Management.
HF5823 / .PAT 1991
Business-to-business advertising : a marketing management approach / Charles H. Patti, Steven W. Hartley, and Susan L. Kennedy. - Lincolnwood, Ill., USA : NTC Business Books, c1991. - xii, 286 p. : ill. ; 25 cm.
"Published in association with the Business and Professional Advertising Association (B/PAA)."
Includes bibliographical references and index.
0844234710 : $39.95
90047970
Advertising, Industrial.
Industrial marketing--Management.
HF5823 / .PAT 1991