MyGZULibrary

Integrated marketing communications in advertising and promotion / (Record no. 7843)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324408089
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821 SHI 2007
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
Relator term author
245 ## - TITLE STATEMENT
Title Integrated marketing communications in advertising and promotion /
Statement of responsibility, etc. Terence A. Shimp
250 ## - EDITION STATEMENT
Edition statement Seventh edition
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Mason :
Name of producer, publisher, distributor, manufacturer Thomson Higher Education / South-Western,
Date of production, publication, distribution, manufacture, or copyright notice c2007
300 ## - PHYSICAL DESCRIPTION
Extent xx, 629p. :
Other physical details ill.
500 ## - GENERAL NOTE
General note Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Edition Seventh edition
Classification part 5821
Item part SHI
Call number prefix HF
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    lcc     Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/13/2021 14369   HF5821 SHI 2007 010056 05/13/2021 c. 1 05/13/2021 Books