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Integrated marketing communications in advertising and promotion /

Shimp, Terence A.

Integrated marketing communications in advertising and promotion / Terence A. Shimp - Seventh edition - xx, 629p. : ill.

Includes index

ISBN: 9780324408089

Subjects--Topical Terms:
Sales promotion
Advertising
Communication in marketing
Direct marketing

LC Class. No.: HF5821 SHI 2007

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Integrated marketing communications in advertising and promotion /