Services Marketing : People,Technology, Strategy / Christopher Lovelock, Jochen Wirtz.
Boston: Pearson, 2011Edition: 7th edDescription: xxii, 626 p. : ill., mapISBN:- 9780273756064
- HF5415.13 LOV 2011
| Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Mashava Campus Library General Stacks | Mashava Campus Library | Non-fiction | HF 5415.13 LOV 2011 (Browse shelf(Opens below)) | Available | 023268 |
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| HF5415.13 DIS 2013 Distribution Management | HF5415.13 DIS 2013 Distribution Management | HF5415.13 DIS 2013 Distribution Management | HF 5415.13 LOV 2011 Services Marketing : People,Technology, Strategy / | HF 5415.13 MAR 2013 Marketing Management: a South Asian Perspective/ | HF 5415.13 PAL 2005 Principles of Services Marketing/ | HF5415.13 PET 2009 Marketing management : knowledge and skills / |
includes index
Includes bibliographical references
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