MyGZULibrary

Services Marketing : (Record no. 7676)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273756064
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13 LOV 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher.
245 10 - TITLE STATEMENT
Title Services Marketing :
Remainder of title People,Technology, Strategy /
Statement of responsibility, etc. Christopher Lovelock, Jochen Wirtz.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston:
Name of producer, publisher, distributor, manufacturer Pearson,
Date of production, publication, distribution, manufacture, or copyright notice 2011
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 626 p. :
Other physical details ill., map ;
500 ## - GENERAL NOTE
General note includes index
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Professions
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer services
General subdivision Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Edition 7th.
Classification part 5415.13
Item part LOV
Call number prefix HF
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    lcc     Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/12/2021 023268   HF 5415.13 LOV 2011 023268 05/12/2021 05/12/2021 Books