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Services Marketing : People,Technology, Strategy /

Lovelock, Christopher.

Services Marketing : People,Technology, Strategy / Christopher Lovelock, Jochen Wirtz. - 7th ed. - xxii, 626 p. : ill., map ;

includes index

Includes bibliographical references

ISBN: 9780273756064

Subjects--Topical Terms:
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.

LC Class. No.: HF5415.13 LOV 2011

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Services Marketing : People,Technology, Strategy /