Marketing Research/ David A Aaker, Kumar V. & George S. Day
New York: John Wiley, 2002Edition: 7th edDescription: xvi;751p. illISBN:- 9971513897
- HF5415.2 AAK 2002
| Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Mashava Campus Library General Stacks | Mashava Campus Library | Non-fiction | HF 5415.2 AAK 2003 (Browse shelf(Opens below)) | Available | B015342 |
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| HF5415.153 CRA 1996 New products management / | HF5415.153 CRA 1996 New products management / | HF5415.19 CAP 2009 Managing marketing in the 21st century : developing and implementing the market strategy / | HF 5415.2 AAK 2003 Marketing Research/ | HF 5415.2 ARO 2013 Marketing Research/ | HF 5415.2 ARO 2013 Marketing Research/ | HF 5415.2 LUC 1987 Marketing Research / |
includes bibliographical references and index.
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