Marketing Research/
Aaker, David A.
Marketing Research/ David A Aaker, Kumar V. & George S. Day - 7th ed. - xvi;751p. ill.
includes bibliographical references and index.
9971513897
Marketing research -- Handbooks, manuals, etc.
Marketing research -- Case studies.
Marketing research.
HF5415.2 AAK 2002
Marketing Research/ David A Aaker, Kumar V. & George S. Day - 7th ed. - xvi;751p. ill.
includes bibliographical references and index.
9971513897
Marketing research -- Handbooks, manuals, etc.
Marketing research -- Case studies.
Marketing research.
HF5415.2 AAK 2002