MyGZULibrary

Marketing Research/ (Record no. 7500)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9971513897
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2 AAK 2002
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
245 ## - TITLE STATEMENT
Title Marketing Research/
Statement of responsibility, etc. David A Aaker, Kumar V. & George S. Day
250 ## - EDITION STATEMENT
Edition statement 7th ed.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York:
Name of producer, publisher, distributor, manufacturer John Wiley,
Date of production, publication, distribution, manufacture, or copyright notice 2002
300 ## - PHYSICAL DESCRIPTION
Extent xvi;751p.
Other physical details ill.
500 ## - GENERAL NOTE
General note includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research -- Handbooks, manuals, etc.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research -- Case studies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kumar, V.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Day, George S.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Edition 7th.
Classification part 5415.2
Item part AAK
Call number prefix HF
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    lcc     Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/11/2021 B015342   HF 5415.2 AAK 2003 B015342 05/11/2021 05/11/2021 Books