Marketing Strategy and Competitive Positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud.
London: Pearson, 2012Edition: 5th edDescription: xv, 578 p. : illISBN:- 9780273740933
- HF5415 HOO 2012
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Mashava Campus Library General Stacks | Mashava Campus Library | Non-fiction | HF 5415 HOO 2012 (Browse shelf(Opens below)) | Available | 000046 |
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| HF 5415 GRE 2010 Marketing/ | HF 5415 HAW 2010 Consumer Behavior : Building Marketing Strategy / | HF 5415 HAW 2010 Consumer Behavior : Building Marketing Strategy / | HF 5415 HOO 2012 Marketing Strategy and Competitive Positioning / | HF 5415 KOT 2010 Marketing 3.0 : from products to customers to the human spirit / | HF5415 KOT 2013 Principles of Marketing/ | HF5415 MCD 1996 Marketing planning for services / |
includes index
Includes bibliographical references.
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