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Marketing Strategy and Competitive Positioning / (Record no. 7411)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273740933
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415 HOO 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hooley, Graham J.
245 10 - TITLE STATEMENT
Title Marketing Strategy and Competitive Positioning /
Statement of responsibility, etc. Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London:
Name of producer, publisher, distributor, manufacturer Pearson,
Date of production, publication, distribution, manufacture, or copyright notice 2012
300 ## - PHYSICAL DESCRIPTION
Extent xv, 578 p. :
Other physical details ill. ;
500 ## - GENERAL NOTE
General note includes index
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Target marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Nicoulaud, Brigitte.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip081/2007041193.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Edition 5th.
Classification part 5415
Item part HOO
Call number prefix HF
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    lcc     Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/10/2021 000046   HF 5415 HOO 2012 000046 05/10/2021 05/10/2021 Books