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Marketing Strategy and Competitive Positioning /

Hooley, Graham J.

Marketing Strategy and Competitive Positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud. - 5th ed. - xv, 578 p. : ill. ;

includes index

Includes bibliographical references.

ISBN: 9780273740933

Subjects--Topical Terms:
Target marketing.
Marketing--Management.

LC Class. No.: HF5415 HOO 2012

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Marketing Strategy and Competitive Positioning /