Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
Publisher: Los Angeles : SAGE Publications, Inc., [2014]Edition: Fourth EditionDescription: xx, 395 p. : illISBN:- 9781452257174
- HF 5415 MOO 2013
| Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Books
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City Campus Library General Stacks | City Campus Library | Non-fiction | HF 5415 MOO 2013 (Browse shelf(Opens below)) | c.1 | Available | 030890 |
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| HF 5415 LOV 2011 Services Marketing: People, technology, strategy/ | HF 5415 MAR 2009 Marketing : an introduction / | HF 5415 MCC 1971 Basic marketing; a managerial approach | HF 5415 MOO 2013 Global marketing and advertising : understanding cultural paradoxes / | HF 5415 PAL 1991 Principles of marketing / | HF 5415 SOL 2013 Consumer behaviour : a European perspective / | HF 5437 BEN 2010 Purchasing and supply chain management : |
includes index.
Includes bibliographical references.
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