MyGZULibrary

Global marketing and advertising : (Record no. 2235)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781452257174
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415 MOO 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mooij, Marieke K. de,
Dates associated with a name 1943-
Relator term author
245 10 - TITLE STATEMENT
Title Global marketing and advertising :
Remainder of title understanding cultural paradoxes /
Statement of responsibility, etc. Marieke de Mooij.
250 ## - EDITION STATEMENT
Edition statement Fourth Edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Los Angeles :
Name of producer, publisher, distributor, manufacturer SAGE Publications, Inc.,
Date of production, publication, distribution, manufacture, or copyright notice [2014]
300 ## - PHYSICAL DESCRIPTION
Extent xx, 395 p. :
Other physical details ill.
500 ## - GENERAL NOTE
General note includes index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Target marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Edition fouth ed.
Classification part 5415
Item part MOO
Call number prefix HF
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Non-fiction City Campus Library City Campus Library General Stacks 10/28/2020 030890   HF 5415 MOO 2013 030890 10/28/2020 c.1 10/28/2020 Books