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Global marketing and advertising : understanding cultural paradoxes /

Mooij, Marieke K. de, 1943-

Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. - Fourth Edition. - xx, 395 p. : ill.

includes index.

Includes bibliographical references.

ISBN: 9781452257174

Subjects--Topical Terms:
Target marketing
Advertising
Consumer behavior

LC Class. No.: HF 5415 MOO 2013

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Global marketing and advertising : understanding cultural paradoxes /