Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik
New York : Cengage learning., 2009Edition: 5th editionDescription: xlii., 726pages : illISBN:- 9780324568677
- HF5821 Q'GU 2009
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City Campus Library General Stacks | City Campus Library | Non-fiction | HF5821O'GU2009 (Browse shelf(Opens below)) | c. 1 | Available | 010047 | |||
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Graduate School Resource Centre General Stacks | Graduate School Resource Centre | Non-fiction | HF 5821 O'GU 2009 (Browse shelf(Opens below)) | c. 3 | Available | 010044 | |||
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Mashava Campus Library General Stacks | Mashava Campus Library | Non-fiction | HF5821 O'GU 2009 (Browse shelf(Opens below)) | c. 2 | Available | 010043 |
Total holds: 0
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| HF5679 HUR 2010 Accounting information systems : basic concepts and current issues / | HF5691.CUR 2008 Quantitative methods for business decisions / | HF5691.CUR 2008 Quantitative methods for business decisions / | HF 5821 O'GU 2009 Advertising and integrated brand promotion / | HG 4026 BER 2009 Fundamentals of corporate finance / | HG 4026 BER 2009 Fundamentals of corporate finance / | HG4011.GIT 2009 Principles of managerial finance / |
Includes bibliographical references and index
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