Normal view MARC view ISBD view

Advertising and integrated brand promotion /

O'Guinn, Thomas C.

Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik - 5th edition - xlii., 726pages : ill.

Includes bibliographical references and index

ISBN: 9780324568677

Subjects--Topical Terms:
Advertising
Advertising media planning

LC Class. No.: HF5821 Q'GU 2009

Place hold
Print
Request article
Add to your cart (remove)
Save record
BIBTEX Dublin Core ISBD MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

MyGZULibrary

Advertising and integrated brand promotion /