Advertising and integrated brand promotion / (Record no. 1981)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9780324568677 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 Q'GU 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Guinn, Thomas C. |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and integrated brand promotion / |
| Statement of responsibility, etc. | Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th edition |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | Cengage learning., |
| Date of production, publication, distribution, manufacture, or copyright notice | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlii., 726pages : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising media planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allen, Chris T. |
| Relator term | author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J. |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Edition | 5th ed |
| Classification part | 5821 |
| Item part | O'GU |
| Call number prefix | HF |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| lcc | Non-fiction | City Campus Library | City Campus Library | General Stacks | 10/26/2020 | purchase | 14223 | HF5821O'GU2009 | 010047 | 10/26/2020 | c. 1 | 10/26/2020 | Books | |||||
| lcc | Non-fiction | Graduate School Resource Centre | Graduate School Resource Centre | General Stacks | 06/10/2021 | 14222 | HF 5821 O'GU 2009 | 010044 | 06/10/2021 | c. 3 | 06/10/2021 | Books | ||||||
| lcc | Non-fiction | Mashava Campus Library | Mashava Campus Library | General Stacks | 05/13/2021 | 14224 | HF5821 O'GU 2009 | 010043 | 05/13/2021 | c. 2 | 05/13/2021 | Books |