Essentials of health care marketing / Eric N. Berkowitz.
Sudbury : Jones & Bartlett Learning, c.2011Edition: third editionDescription: 515 pages illustrations and mapsContent type:- text
- unmediated
- volume
- 9780763783334
- 0763783331
- RA410.56 BER 2011
| Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|---|
Books
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Medical Library General Stacks | Medical Library | Non-fiction | RA410.56BER2011 (Browse shelf(Opens below)) | c.1 | Available | 033054 |
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| RA395.E85 EUR 1997 European health care reform: Analysis of current strategies | RA395SHI 2012 Delivering health care in America : a systems approach / | RA395SHI 2013 Essentials of the U.S. health care system / | RA410.56BER2011 Essentials of health care marketing / | RA418EDB2007 Essentials of health behavior : social and behavioral theory in public health / | RA418LUC 2000 Transcultural communication in health care / | RA425.D58 DIS 1984 District health care Challenges for planning, organisation and evaluation in developing countries |
Includes bibliographical references and index.
The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring.
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