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Essentials of health care marketing / Eric N. Berkowitz.

By: Sudbury : Jones & Bartlett Learning, c.2011Edition: third editionDescription: 515 pages illustrations and mapsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780763783334
  • 0763783331
Subject(s): LOC classification:
  • RA410.56 BER 2011
Contents:
The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring.
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode Item holds
Books Books Medical Library General Stacks Medical Library Non-fiction RA410.56BER2011 (Browse shelf(Opens below)) c.1 Available 033054
Total holds: 0

Includes bibliographical references and index.

The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring.

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