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Essentials of health care marketing / (Record no. 11089)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780763783334
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0763783331
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number RA410.56
Item number BER 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Berkowitz, Eric N.
Relator term author
245 10 - TITLE STATEMENT
Title Essentials of health care marketing /
Statement of responsibility, etc. Eric N. Berkowitz.
250 ## - EDITION STATEMENT
Edition statement third edition
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Sudbury :
Name of producer, publisher, distributor, manufacturer Jones & Bartlett Learning,
Date of production, publication, distribution, manufacture, or copyright notice c.2011
300 ## - PHYSICAL DESCRIPTION
Extent 515 pages
Other physical details illustrations and maps
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
Carrier type code nc
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Medical care
General subdivision Marketing.
650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing of Health Services.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Classification part 410.56
Item part BER
Call number prefix RA
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Non-fiction Medical Library Medical Library General Stacks 01/15/2024   RA410.56BER2011 033054 01/15/2024 c.1 01/15/2024 Books