Successful business operations: how to develop and exploit competitive advantage / Len Hardy
Oxford: Basil Blackwell, 1990Description: xvi, 321 pages : ill. ; 24 cmISBN:- 0631176268
- HD30.28 HAR 1990
| Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Mashava Campus Library General Stacks | Mashava Campus Library | Non-fiction | HD 30.28 HAR 1990 (Browse shelf(Opens below)) | c. 1 | Available | 3246 |
Total holds: 0
Part 1 The company operations plan.
Part 2 The best value concept: competitive advantage; the market; competitors.
Part 3 Business opportunities: brands - marketing and competitive advantage; opportunities and brand development.
Part 4 Research and development: produce costs; sales promotion; advertising; pricing; the trade - sales force and distribution.
Part 5 Leadership - morale and culture.
Part 6 Commercial management.
Part 7 Forming the company operations plan.
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