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Successful business operations: how to develop and exploit competitive advantage /

Hardy, Len

Successful business operations: how to develop and exploit competitive advantage / Len Hardy - xvi, 321 pages : ill. ; 24 cm

Part 1 The company operations plan.
Part 2 The best value concept: competitive advantage; the market; competitors.
Part 3 Business opportunities: brands - marketing and competitive advantage; opportunities and brand development.
Part 4 Research and development: produce costs; sales promotion; advertising; pricing; the trade - sales force and distribution.
Part 5 Leadership - morale and culture.
Part 6 Commercial management.
Part 7 Forming the company operations plan.

ISBN: 0631176268

Subjects--Topical Terms:
Success in business
Strategic planning
Strategic management
Marketing

LC Class. No.: HD30.28 HAR 1990

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Successful business operations: how to develop and exploit competitive advantage /