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	1.	Direct marketing : strategy, planning, execution / Edward L. Nash. by Nash, Edward L [author] Edition: 4th ed. New York : McGraw-Hill, 2000 Online resources: Contributor biographical information Publisher description Table of contents Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF5415.126 NAS 2000. Place hold Request article Add to cart (remove)
	2.	Integrated marketing communications in advertising and promotion / Terence A. Shimp by Shimp, Terence A [author] Edition: Seventh edition Mason : Thomson Higher Education / South-Western, c2007 Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF5821 SHI 2007. Place hold Request article Add to cart (remove)

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