Product Management / Donald R. Lehmann, Russell S. Winer.
Series: The Irwin series in marketingNew York: Irwin/McGraw-Hill, 1997Edition: 2nd edDescription: xix, 460 p. illISBN:- 0256214395
- HF5415.15 LEH 1997
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Mashava Campus Library General Stacks | Mashava Campus Library | Non-fiction | HF5415.15 LEH 1997 (Browse shelf(Opens below)) | Available | B015378 |
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| HF5415.13 PIE 1999 Tales from the marketplace : stories of revolution, reinvention and renewal / | HF5415.13 SCH 1998 Marketing strategy : customers and competition / | HF5415.13PET1996 a preface to Marketing Management / | HF5415.15 LEH 1997 Product Management / | HF 5415.15 SAN 1997 Managing Product Families / | HF5415.153 ABD 2009 Performance measurement of new product development teams : a case of the high-tech sector / | HF5415.153 CRA 1996 New products management / |
includes index.
Includes bibliographical references.
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