Product Management /
Lehmann, Donald R.
Product Management / Donald R. Lehmann, Russell S. Winer. - 2nd ed. - xix, 460 p. ill. ; - The Irwin series in marketing .
includes index.
Includes bibliographical references.
0256214395
Product management.
HF5415.15 LEH 1997
Product Management / Donald R. Lehmann, Russell S. Winer. - 2nd ed. - xix, 460 p. ill. ; - The Irwin series in marketing .
includes index.
Includes bibliographical references.
0256214395
Product management.
HF5415.15 LEH 1997