Brands and branding / Stephen Brown.
Publisher: Los Angeles ; London : SAGE, 2016Copyright date: ♭2016Description: xi, 282 pagesISBN:- 9781473919525 (pbk)
- 1473919525 (pbk)
- 9781473919518 (hbk)
- 1473919517 (hbk)
- HF5415.1255 BRO 2016
| Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|---|
Books
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Mashava Campus Library General Stacks | Mashava Campus Library | Non-fiction | HF5415.1255 BRO 2016 (Browse shelf(Opens below)) | c.1 | Available | 028954 |
Total holds: 0
Browsing Mashava Campus Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.123 MAR 2014 Marketing Communication: an integrated approach/ | HF5415.123 SMI 2011 Marketing communications : integrating offline and online with social media / | HF5415.1236 GRO 2000 Business marketing / | HF5415.1255 BRO 2016 Brands and branding / | HF5415.1255 SAR 2010 Strategic brand management for B2B markets a road map for organizational ransformation | HF5415.126 NAS 2000 Direct marketing : strategy, planning, execution / | HF5415.1265DRA2012 Social marketology : improve your social media processes and get customers to stay forever / |
Includes index
Includes bibliographical references (pages 247-276)
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