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Brands and branding /

Brown, Stephen, 1955 March 23-

Brands and branding / Stephen Brown. - xi, 282 pages ;

Includes index

Includes bibliographical references (pages 247-276)

ISBN: 9781473919525 (pbk) 1473919525 (pbk) 9781473919518 (hbk) 1473919517 (hbk)

Subjects--Topical Terms:
Branding (Marketing)
Brand name products.
Brand name products.

LC Class. No.: HF5415.1255 BRO 2016

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Brands and branding /