New products management / C. Merle Crawford.
Series: The Irwin series in marketingBoston : McGraw-Hill/ Irwin, 1996Edition: 5th edDescription: xxix, 508 p. : illISBN:- 0256187789
- HF5415.153 CRA 1996
| Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Books
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Mashava Campus Library General Stacks | Mashava Campus Library | Non-fiction | HF5415.153 CRA 1996 (Browse shelf(Opens below)) | c.1 | Available | B015386 | |||
Books
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Mashava Campus Library General Stacks | Mashava Campus Library | Non-fiction | HF5415.153 CRA 1996 (Browse shelf(Opens below)) | c.2 | Available | B016037 |
Total holds: 0
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| HF 5415.15 SAN 1997 Managing Product Families / | HF5415.153 ABD 2009 Performance measurement of new product development teams : a case of the high-tech sector / | HF5415.153 CRA 1996 New products management / | HF5415.153 CRA 1996 New products management / | HF5415.19 CAP 2009 Managing marketing in the 21st century : developing and implementing the market strategy / | HF 5415.2 AAK 2003 Marketing Research/ | HF 5415.2 ARO 2013 Marketing Research/ |
Includes index
Includes bibliographical references (p. 453-455)
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