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New products management /

Crawford, C. Merle 1924-

New products management / C. Merle Crawford. - 5th ed. - xxix, 508 p. : ill. ; - The Irwin series in marketing .

Includes index

Includes bibliographical references (p. 453-455)

ISBN: 0256187789

Subjects--Topical Terms:
New products--Management.

LC Class. No.: HF5415.153 CRA 1996

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New products management /