Market-based management : strategies for growing customer value and profitability / Roger J. Best.
New Jersey : Prentice Hall, 1997Description: xxiii, 424 p. : illISBN:- 0131064851 (alk. paper)
- HF5415.13 BES 1997
| Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Mashava Campus Library General Stacks | Mashava Campus Library | Non-fiction | HF5415.13 BES 1997 (Browse shelf(Opens below)) | c.1 | Available | 2000/440 |
Total holds: 0
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| HF5415.1265 ZAR 2011 Zarrella's Hierarchy of Contagiousness : the science, design, and engineering of contagious ideas / | HF5415.129 ROS 2004 Marketing channels : a management view / | HF5415.129 ROS 2004 Marketing channels : a management view / | HF5415.13 BES 1997 Market-based management : strategies for growing customer value and profitability / | HF5415.13 CAP 2009 Managing marketing in the 21st century : developing and implementing the market strategy / | HF5415.13 CAP 2009 Managing marketing in the 21st century : developing and implementing the market strategy / | HF5415.13 CAP 2009 Managing marketing in the 21st century : developing and implementing the market strategy / |
Includes index
Includes bibliographical references
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