Market-based management : strategies for growing customer value and profitability /
Best, Roger J.
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - xxiii, 424 p. : ill. ;
Includes index
Includes bibliographical references
0131064851 (alk. paper)
Marketing--Management.
HF5415.13 BES 1997
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - xxiii, 424 p. : ill. ;
Includes index
Includes bibliographical references
0131064851 (alk. paper)
Marketing--Management.
HF5415.13 BES 1997