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Global business / Michael R. Czinkota, Ilkka A. Ronkainen.

By: Contributor(s): Material type: TextTextPublication details: The Dryden Press : Routledge, 1995.Description: 516p. : illISBN:
  • 9780415801942 (hbk : alk. paper)
  • 9780203875100 (ebk)
Subject(s): DDC classification:
  • 658.8/4 22
LOC classification:
  • HF1416 .C947 2011
Contents:
The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global footprint -- Making communication happen -- Negotiating cultural chasms -- Positioning the product and brand -- Making money -- Discovering and using trends in international business.
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode Item holds
Books Books Mashava Campus Library General Stacks Mashava Campus Library Non-fiction HF 1416 CZI 1995 (Browse shelf(Opens below)) c.1 Available B017883
Total holds: 0

Includes bibliographical references and index.

Includes bibliographical references and index.

The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global footprint -- Making communication happen -- Negotiating cultural chasms -- Positioning the product and brand -- Making money -- Discovering and using trends in international business.

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