Global business /
Czinkota, Michael R.
Global business / Michael R. Czinkota, Ilkka A. Ronkainen. - The Dryden Press : Routledge, 1995. - 516p. : ill. ;
Includes bibliographical references and index.
Includes bibliographical references and index.
The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global footprint -- Making communication happen -- Negotiating cultural chasms -- Positioning the product and brand -- Making money -- Discovering and using trends in international business.
9780415801942 (hbk : alk. paper) 9780203875100 (ebk)
2009052412
Export marketing.
International trade.
HF1416 / .C947 2011
658.8/4
Global business / Michael R. Czinkota, Ilkka A. Ronkainen. - The Dryden Press : Routledge, 1995. - 516p. : ill. ;
Includes bibliographical references and index.
Includes bibliographical references and index.
The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global footprint -- Making communication happen -- Negotiating cultural chasms -- Positioning the product and brand -- Making money -- Discovering and using trends in international business.
9780415801942 (hbk : alk. paper) 9780203875100 (ebk)
2009052412
Export marketing.
International trade.
HF1416 / .C947 2011
658.8/4