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Strategic marketing management : a means-end approach / Mark E. Parry.

By: Series: McGraw-Hill executive MBA seriesNew Delhi Tata McGraw-Hill 2002Description: ix, 275 p. : illISBN:
  • 0071372229
Subject(s): LOC classification:
  • HF5415.13 PAR 2002
Online resources:
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode Item holds
Books Books City Campus Library General Stacks City Campus Library Non-fiction HF5415.13 PAR 2002 (Browse shelf(Opens below)) c.1 Available 4330
Total holds: 0

Includes index

Includes bibliographical references

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